Social media
Consumer services vs quality department
March 2021 The consumer is the crucial final link in the food chain. He buys your products and consumes them. Occasionally, he has a complaint about a product. Most cases are n...
How accessible is your company?
January 2021 Every food company’s mission is to market high-quality, tasty products. This is generally the case. However, zero risk does not exist. It is therefore always pos...
Reputation management in times of fake news and online buzz
March 2020 Before customers go into business with your company, they look you up online. Not only do they look at how you position yourself on your website, but they also take i...
Crisis management should be a part of your company’s DNA
February 2020 A new employee... Besides a good perspective also a learning process: guided tours, the handover of materials, an immersion in the company culture.... He/she has t...
Social media: a security risk?
December 2019 Do you know what you can find on social media about your company and employees? A sensitive consumer complaint (which might include a foreign body), pictures of yo...
Consumer or fraud?
Even though your company strives for a 100% quality, sometimes products are not up to standard. All companies strive for having satisfied consumers. Positive consumer feedback i...