Spokesman thrown to the wolves
In times of crisis, is it possible to talk to the press in a way that your customers’ trust can be maintained? A couple of years ago, some children became ill after having a drink at their campsite. The guilty party? The manufacturer. The media, of course, jumped on the story and focused on an ill child who was in the hospital. How did the company talk to the press, as it most likely had never experienced anything of this nature and size before?