Crisis management
What steps should you take at the first signs of a potential crisis?
The FASFC takes a sample of a branded product and sends it to a laboratory. The analysis discovers an exceeded standard. What now? What steps should you take? Can you reduce the...
When the shit hits the fan…
You have been called up to manage a crisis. Together with the other crisis team members, you rush over to the crisis room. The department manager has already started with the st...
Crisis communication: too little preparation in reality.
During our simulation exercises, we often notice that there is no crisis communication toolkit nor a trained spokesperson present. Crisis communication is often the hot potato t...
A consumer finds pests in your product: now what?
Picture this: a consumer casually opens one of your products and all of a sudden, he freezes. Inside the packaging, tiny insects are crawling about. The root cause? A contaminat...
Food Fraud: What if your product unintentionally contains banned substances?
A banned substance ends up in your product through a raw material. The consequences are widespread: various products must be recalled, consumers are worried, and the reputation ...
Change communication: without strategy, no support
A major restructuring at an international food company caused turmoil in the workplace. Hundreds of jobs were at risk, which deeply affected the employees. Barely a month later,...