Social media

December 2022
Social media

Crisis communication: too little preparation in reality.

During our simulation exercises, we often notice that there is no crisis communication toolkit nor a trained spokesperson present. Crisis communication is often the hot potato t...

November 2021
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When a consumer leaks your explanation to the press.

A consumer buys a product that contains a bizarre and relatively large foreign body. He thus contacts the customer service. The company takes the complaint seriously and starts ...

September 2021
arbeidsongeval
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Every manager’s nightmare…

September 2021 How resilient is your company in the event of a serious workplace accident? In the event of a fatal work accident, your company had better consist of a crisis ma...

March 2021
start road
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Consumer services vs quality department

March 2021 The consumer is the crucial final link in the food chain. He buys your products and consumes them. Occasionally, he has a complaint about a product. Most cases are n...

October 2022
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OK is not always OK! First check, then click.

October 2022 is cyber security month, time to reflect on the smartphone’s potential dangers - lest our close friend become a dangerous enemy.

September 2023
First Line: weg met het webformulier?
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First Line: so long, web form?

Food companies’ customer service handles complaints on a daily basis. When a complaint is not carefully handled, it may turn into a crisis. This is where a personal approach i...

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