Social media
Crisis communication: too little preparation in reality.
During our simulation exercises, we often notice that there is no crisis communication toolkit nor a trained spokesperson present. Crisis communication is often the hot potato t...
When a consumer leaks your explanation to the press.
A consumer buys a product that contains a bizarre and relatively large foreign body. He thus contacts the customer service. The company takes the complaint seriously and starts ...
Every manager’s nightmare…
September 2021 How resilient is your company in the event of a serious workplace accident? In the event of a fatal work accident, your company had better consist of a crisis ma...
Consumer services vs quality department
March 2021 The consumer is the crucial final link in the food chain. He buys your products and consumes them. Occasionally, he has a complaint about a product. Most cases are n...
OK is not always OK! First check, then click.
October 2022 is cyber security month, time to reflect on the smartphone’s potential dangers - lest our close friend become a dangerous enemy.
First Line: so long, web form?
Food companies’ customer service handles complaints on a daily basis. When a complaint is not carefully handled, it may turn into a crisis. This is where a personal approach i...