Crisis communication
What steps should you take at the first signs of a potential crisis?
The FASFC takes a sample of a branded product and sends it to a laboratory. The analysis discovers an exceeded standard. What now? What steps should you take? Can you reduce the...
When the shit hits the fan…
You have been called up to manage a crisis. Together with the other crisis team members, you rush over to the crisis room. The department manager has already started with the st...
Crisis communication: too little preparation in reality.
During our simulation exercises, we often notice that there is no crisis communication toolkit nor a trained spokesperson present. Crisis communication is often the hot potato t...
Transforming your crisis manual into a workable tool… How do you do it?
Everyone knows that there is no such thing as zero risk. Therefore, it is more a question of ‘when’ rather than ‘if’ your company will ever face a crisis. Crises can occ...
Your brand name is being misused, now what?
Unfortunately, you cannot control what criminals do with your brand name. However, you can improve the protection of your brand against fraud. Misuse does happen, and criminals ...
Your company targeted by activists
Activism at the company premises comes in many shapes and sizes. How do you prepare your company for activism? How do you handle physical demonstrations effectively? And how do ...