Workshop Crisis Communication
During this interactive workshop we adapt our Crisis Management Manual to your company's needs. First we start by specifying how to prepare for a crisis. Then we zoom in on crisis communication tools. In small groups you will develop various messages for a range of crisis scenarios. At the end of the workshop, you will have your own crisis communication tools in place and a better understanding of how crisis communication works.
Programme
- Developing scenarios for crisis communication.
- Making several tools: a holding statement, core message, press release, Q&A, FAQ, internal communications, etc.
Target group
This practical workshop is aimed at a wide audience. All potential members of the crisis management team are welcome to join.
Learning points

Change communication: without strategy, no support
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How a missed incident report led to a major recall
A consumer finds a piece of plastic in one of your products. What at first presented as an isolated case, turned out to be a tell-tale sign for a bigger issue. Several people re...

Food Fraud: What if your product unintentionally contains banned substances?
A banned substance ends up in your product through a raw material. The consequences are widespread: various products must be recalled, consumers are worried, and the reputation ...