Workshop Crisis Communication
During this interactive workshop we adapt our Crisis Management Manual to your company's needs. First we start by specifying how to prepare for a crisis. Then we zoom in on crisis communication tools. In small groups you will develop various messages for a range of crisis scenarios. At the end of the workshop, you will have your own crisis communication tools in place and a better understanding of how crisis communication works.
Programme
- Developing scenarios for crisis communication.
- Making several tools: a holding statement, core message, press release, Q&A, FAQ, internal communications, etc.
Target group
This practical workshop is aimed at a wide audience. All potential members of the crisis management team are welcome to join.
Learning points
First aid for consumer complaints
When receiving a sensitive consumer complaint, a swift response is key. Proper complaint management directly affects consumer confidence in your brand and products.
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