First Line
Should every production site have its own trained spokesperson?
Most food companies do not have their own communications manager. In a crisis situation, it will usually be the company leader who takes care of an interview. Is this the right ...
Industrial espionage by intrusion
What if your competitor unashamedly takes pictures of your production area? It happened to one of our companies. How could this happen?
Does your first line detect the first signs of a potential crisis?
3 tips to improve your first contact with the outside world
Consumer finds needles and disappears into thin air
What if data protection gets in the way of your research?
Transforming your crisis manual into a workable tool… How do you do it?
Everyone knows that there is no such thing as zero risk. Therefore, it is more a question of ‘when’ rather than ‘if’ your company will ever face a crisis. Crises can occ...
First Line: so long, web form?
Food companies’ customer service handles complaints on a daily basis. When a complaint is not carefully handled, it may turn into a crisis. This is where a personal approach i...