Media training
Your spokesperson will learn a wide variety of tips and tricks during this interactive training with professionals from the media sector.
Doelstellingen
- De woordvoerder kennis bijbrengen over het medialandschap en de werkcontext van journalisten.
- Kernboodschappen kunnen voorbereiden en overbrengen.
- Interviewtechnieken en valkuilen bespreken
- Bewustzijn creëren over de juiste lichaamstaal, houding en omgang met een journalist.
Content
- Interview: work context and operating rules
- Interview techniques
- Pitfalls to avoid
- Camera exercises & personal feedback
Target group
Members of the management who are actively involved during a crisis, communication managers and spokespeople.
Learning points
What to do in the event of a shitstorm?
Has anyone targeted you (online)? Are you dealing with a (verbally) aggressive individual who is attempting to discredit you through various channels? Below, we share a few t...
Change communication: without strategy, no support
A major restructuring at an international food company caused turmoil in the workplace. Hundreds of jobs were at risk, which deeply affected the employees. Barely a month later,...
How a missed incident report led to a major recall
A consumer finds a piece of plastic in one of your products. What at first presented as an isolated case, turned out to be a tell-tale sign for a bigger issue. Several people re...