Media training
Your spokesperson will learn a wide variety of tips and tricks during this interactive training with professionals from the media sector.
Doelstellingen
- De woordvoerder kennis bijbrengen over het medialandschap en de werkcontext van journalisten.
- Kernboodschappen kunnen voorbereiden en overbrengen.
- Interviewtechnieken en valkuilen bespreken
- Bewustzijn creëren over de juiste lichaamstaal, houding en omgang met een journalist.
Content
- Interview: work context and operating rules
- Interview techniques
- Pitfalls to avoid
- Camera exercises & personal feedback
Target group
Members of the management who are actively involved during a crisis, communication managers and spokespeople.
Learning points
A cyber crisis? Don’t just prepare your IT – prepare your entire organisation
Two recent cyberattacks in the retail sector demonstrate how quickly a digital incident can escalate into an operational crisis. At Ahold Delhaize, a cyberattack caused problems...
Crisis communication: develop reflexes, not thick books
Are you really ready to tackle a crisis… or do you just think you are? Many organisations rely on detailed plans, but under pressure these often prove worthless. In a world of...
Extortion and internal threats: is your crisis management up to the task when faced with criminal acts?
The recent extortion case at baby food manufacturer HiPP shows that deliberate contamination is a real risk. However, criminal acts are not among the top priorities for food com...