Media training
Your spokesperson will learn a wide variety of tips and tricks during this interactive training with professionals from the media sector.
Content
- Interview: work context and operating rules
- Interview techniques
- Pitfalls to avoid
- Camera exercises & personal feedback
Target group
Members of the management who are actively involved during a crisis, communication managers and spokespeople.
Learning points
Change communication: without strategy, no support
A major restructuring at an international food company caused turmoil in the workplace. Hundreds of jobs were at risk, which deeply affected the employees. Barely a month later,...
How a missed incident report led to a major recall
A consumer finds a piece of plastic in one of your products. What at first presented as an isolated case, turned out to be a tell-tale sign for a bigger issue. Several people re...
Food Fraud: What if your product unintentionally contains banned substances?
A banned substance ends up in your product through a raw material. The consequences are widespread: various products must be recalled, consumers are worried, and the reputation ...