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Social everywhere? Good agreements provide for good working conditions

“Sharing is caring?” Your employees @ social media

From snaps, to a Whatsapp message to adding a photo to your instastory… Nowadays, there are so many possibilities to share your life with the world. The future of social media doesn’t look particularly boring, certainly not if no rules are drawn up… Various members of ours have already been confronted with inappropriate use of social media on the workfloor.

Shocked woman_small

Just imagine….

- One of your employees takes a photo of a product that hasn’t been launched yet and posts it on social media;

- Meanwhile, another employee shares with the world how your product is being made, including the proprietary recipe;

- While yet another posts a discussion between a head of quality control and a lab technician online;

- Not to mention the person who lost their rag with a consumer, on behalf of your company, on your company Facebook page, only to delete all traces of it afterwards…

You can imagine what kind of impact such posts could have on your company’s image.

3 tips!

Tip 1 multi team_0

Draw up a clear social media policy

Put a multi-disciplinary task force together, this can be a mix of HR, IT, legal, marketing, etc. You can get inspired about what your policy should contain at one of our social media policy workshops.

Tip 2 connected

Roll out the policy in a playful way

Explain the do’s-and-don’ts on social media to your employees. Make sure that they are aware of the impact they can have on the company’s reputation. Stimulate social sharing, turn the employee into a brand ambassador.

Tip 3 Crisiscom

Crisis communication 2.0

When a crisis occurs, you can reap the fruits of your social media policy. On the one hand, your employees are aware of what they can and can’t do on social media. On the other hand, they can spread your message even further. In times of a crisis, employers and employees pull together.

Food Security helps my company by:

  • Surrounding ourselves with experts who can provide you with feedback on your policy and tell you what could do with improving.
  • Providing advice on your approach or reaction to concrete incidents.