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Animal rights activists at the door?

Animal rights activists at the door?

Recently, an animal rights organisation invited people on Facebook to protest outside a company that’s active in the poultry sector.

On the agreed date, forty-odd activists gathered outside the company and the local press came to take a look. The protest itself was peaceful, above all thanks to the preparations made by the company.

The 3 tips!

Minimize (outdoor) activities!

Minimize (outdoor) activities!

On the day itself, avoid any visitors or limit the number of visitors, important deliveries and much industriousness on site. This definitely reduces the possibility of a conflict situation among others on entering and leaving the site.

Prepare your communication!

Prepare your communication!

Even though you might not ‘have’ to communicate, you had better be prepared for it. Your messages and your spokesperson or works manager should be fully prepared. Work this out in detail upfront and get anyone who requires it trained up. Repeat the instructions of one spokesperson to all the staff present.

Inform and make clear agreements with the local police!

Inform and make clear agreements with the local police!

Not so much to protect the company, although it’s a welcome extra, but to ensure the protesters’ safety on public roads. Together with the police, evaluate what is required to avoid accidents – and thus more attention for the protest.