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A counter analysis or not?

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Imagine receiving a letter from a lab stating that your product has been labelled ‘non-conform’ as certain criteria have been exceeded. You’re given the option of performing a counter analysis within 24 hours. Do you do it or not? One of our members was recently faced with this dilemma.

On the one hand, the company prepared for various scenarios including the worst-case (recall). On the other hand, the company got in touch with Food Security to ask whether an expert could perform a risk evaluation. Before long, the truth came out; not the product but the lab’s analysis was ‘non-conform’. Something had seemingly gone wrong causing the steel to be analysed incorrectly. Closer investigation revealed that there wasn’t anything wrong with the product. All is well that ends well.

Tips

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Always counter analyse

Always agree to a request to perform a counter analysis. Often, this involves collecting much more detailed information which makes it easier to evaluate the situation.

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Draw up a proper risk evaluation

A proper risk evaluation is crucial to taking a well-founded decision. This evaluation can be used as independent external advice to argue with a company’s decision.

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Prepare for multiple scenarios

Even though you might not need to put all of them into practice, it’s important to prepare for various scenarios including the worst-case scenario, as one waits for the research results. This will allow you to react rapidly quickly and specifically once the results are in.

Food Security helps its members by:

  • Giving Advice during incidents or crises on how to tackle the situation.
  • Rapidly finding the appropriate contacts, thanks to our extensive network of experts, who can provide advice in various domains.

 

 

Meer Learning Point

February 2022

What steps should you take at the first signs of a potential crisis?

February 2022

The FASFC takes a sample of a branded product and sends it to a laboratory. The analysis discovers an exceeded standard. What now? What steps should you take? Can you reduce the risk of an upcoming crisis or avoid it altogether?
January 2022

When the shit hits the fan…

January 2022

You have been called up to manage a crisis. Together with the other crisis team members, you rush over to the crisis room. The department manager has already started with the state of affairs. Unfortunately, the phone does not stop ringing… Emails are still coming in… People are talking at the same time… It is a coming and going. Chaos and stress are increasing. What if we told you that good preparation might save you in this situation? Well-trained employees and a good crisis manual bring structure and overview. Every crisis team member knows his role and can follow a check list, which helps maintaining a calm work flow. This means that also the communications manager can rely on elaborate templates that are attached to the crisis manual.
Is this too good to be true? Or is the crisis manual in need of some improvements?
December 2021

Crisis communication: too little preparation in reality.

December 2021

During our simulation exercises, we often notice that there is no crisis communication toolkit nor a trained spokesperson present. Crisis communication is often the hot potato that is passed on to the marketing or sales manager. Due to a lack of knowledge, experience and training this becomes problematic during a crisis.
How can you step things up?